Leading the Manufacturing & Export of Sporting Goods Since 1945
Founded in 1945 by Mr. C.L. Bhagat in Sialkot (now in Pakistan), CEELA INTERNATIONAL is a pioneering name in the manufacturing and export of premium sporting goods.
Following the partition of India and Pakistan in 1947, we relocated to Jalandhar, India, where we continued our legacy of excellence. As an ISO 9001:2000 certified company, we take pride in producing high-quality sporting equipment, accessories, and promotional products. Our commitment to innovation, craftsmanship, and customer satisfaction has earned us a distinguished reputation globally. Recognized among the Top 10 Sporting Goods Exporters by the Ministry of Commerce, Government of India, we continue to set industry benchmarks with our dedication to quality and performance.
At Ceela International, we blend tradition with modern technology to create world-class sporting products that inspire athletes and enthusiasts worldwide.
Vision for Excellence, Mission for Innovation
OUR VISION
To be a global leader in the manufacturing and export of premium sporting goods, setting new benchmarks in quality, innovation, and customer satisfaction while inspiring athletes worldwide.
OUR MISSION
To design and deliver high-performance sporting equipment and accessories through cutting-edge technology, superior craftsmanship, and an unwavering commitment to excellence.
Founder : Chuni Lal Bhagat
We will continue to work as we do, united by our tenacity to maintain high standards in the products we supply and the services we provide, to ensure you, our customers, are always satisfied.
As we continue to establish ourselves as the world’s best sports equipment manufacturers, we envisage our award winning growth to continue long into the future. It’s a bold ambition but being bold sums us up.
FOUNDER MEMBERS


Discover Our Premium Sports Product Range
Cricket Equipments
Cricket Bats, Balls, Batting Legguards,Batting Gloves, Accessories & Clothing.
Boxing & Martial Arts Equipment
High-quality gloves, guards, punching bags, speed balls, and training accessories.
Inflatable Balls
Durable soccer, rugby, volleyball, basketball, and promotional balls for all levels of play.
Field Hockey Equipment
Precision-crafted sticks, balls, protective gear, and accessories for champions.
Track & Field Gear
Top-tier discs, shot puts, starting blocks, hammers, and relay batons.
Baseball / Soft bat
Superior-quality bats, gloves, and balls for professional performance.
Bags
Comfortable and stylish t-shirts, tracksuits, jogging suits, and socks for athletes.
Global Clientele
Supplying top-quality sporting goods to premium markets worldwide.